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How it Works
Your Message » Your Script » Recording Studio
» Streaming Video on Your Website
Your Message
You should script your message in such a way that it holds the
attention of your visitors. You also want your script to be
clear and interesting. We have found that videos of less than 45
seconds in length work best for homepages. One of the most
effective techniques is to concentrate on a simple greeting that
gets your message across concisely. Another good idea is to
include a teaser or hook that makes your visitor curious and
want to delve deeper into your site.
Pages that set out to demonstrate a product can be longer. We
have found that the best results come from focused videos that
are under 90 seconds in length.
Your own script
Know body knows your business better than you. That's why we ask
you to write your own script and to send it to us when it is
finished. We will suggest any changes should we think they are
necessary. Once you are happy with the script we send to the
studio and the actor to prepare for recording.
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You choose the actor or actress
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You specify any non-verbal actions that you would like the actor
to make during the recording process.
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You select the actor or actress's wardrobe.
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You choose how big you would like the video on your website to
be.
Professional Recording in a studio
Professional recording studios are used to make the videos.
These studios draw on the latest technology and cutting-edge
methods to create your production. Although they rehearse the
scripts, our actors also use teleprompters to make sure that
nothing is forgotten. Exacting specifications are demanded for
the production of the videos to ensure the highest quality. Once
the recording process is finished, our team of technical experts
edit the videos as required. Your videos are usually ready to go
live within about seven days.
Encoding the Web Videos
Once the shoot is finished and edited the footage must be
changed so that it can be sent at super high speed over the
Internet. After encoding, the file is placed onto high-speed
servers with special software that ensures quick, reliable
delivery as expected.
Copy and Paste the Code
Then we provide you with a small amount of code, that you or
your web master insert in your html pages where you want the
video to appear. This minimizes the impact on your website and
does not pose a security risk.
Presentations will now appear anywhere on your website that you
want. You have control over when, where and how the
presentations play.
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